Launched in 2001, Zee Cinema is a 24 hour channel dedicated to Bollywood movie lovers. Zee Cinema with its largest collection of Bollywood films in the world broadcasts no less than six movies a day ranging from the latest blockbusters, lesser known films of a bygone era, films of different genre to renowned classics. The channel also hosts entertaining Bollywood based shows such as Bollywood Biggies, Movie of the Month, Bollywood Calling and more. Artist based shows including Amitabh Bachchan specials, the Badshah of Bollywood and Birthday specials are a big draw for the channel. Innovative programming such as Click the Flick and Twin Treat are added attractions for the channel along with Europe TV Premiere of the month featuring the latest and more recent Bollywood movies.
Now showing live and exclusive Cricket as part of a new branded programming property called "ZC - Cinematic Cricket".